Law firm marketing that signs clients.
Websites, SEO, AEO, GEO and Google Ads for criminal, personal injury, family, DWI, estate planning and civil practices across North America.
One system: be found, be chosen, be called.
- Criminal defenceUrgent, local searches where the first credible firm gets the call.
- Personal injuryHigh-value cases in competitive markets, won on rankings and AI answers.
- Family lawClients who research carefully and want clear, calm guidance.
- DWI and trafficTime-sensitive searches that reward fast mobile sites.
- Estate planningLong research cycles that favour helpful, answer-first content.
- Civil and tenancy disputesSpecific searches that city-level pages can win quickly.
Law firms results.
Client names stay private. Figures come from client reporting and tracked analytics.
in retainer fees across search and paid ads in six months.
inbound leads in 12 months, up from zero.
tracked conversions from search over two years.
return on ad spend in five months.
Recent law firms sites.
What clients say after the work ships.
“People choosing a lawyer judge you on your website in about ten seconds. Ours didn’t reflect the practice at all. Oction rebuilt it to look the part and got us ranking for residential tenancy lawyer searches in Vancouver. We’re getting consultation requests from people who found us on Google, not through referrals.”
“I’d been burned by an agency before, so I was skeptical. Oction was upfront about timelines and what SEO would realistically do, no vague promises. Everything they said would happen, happened.”
“Commercial clients check you out online before they ever call. Oction gave us a site that actually looks like the size of company we are, and the SEO work is putting us in front of people who’d never heard of us.”
“Fast turnaround and no runaround. The new site was live in 1 week, and we started coming up on the first page for retaining walls in Calgary not long after. Most of our leads now come straight off the website instead of referrals alone.”
Questions, answered.
Do you work with my practice area?
We have results in criminal, personal injury, family, DWI, estate planning, civil litigation and residential tenancy law, and we work with other practice areas too.
Can you help a multi-office firm?
Yes. Our multi-office client in North and South Carolina ranks across many practice area and location combinations in two states, with 81.2K tracked conversions over two years.
Do you follow law society advertising rules?
Yes. We write to the marketing rules of your law society or state bar, and you approve everything before it is published.
What is page two costing you?
An estimate of the clients you are not getting from search right now. Adjust the numbers to match your practice.
Assumes top-3 results capture about 30% of clicks, 7% of visitors inquire, and your conversion rate above. An estimate for planning, not a guarantee.
See where you stand.
Request an audit of your website, rankings and ad spend, or a check of how AI tools answer for your business. Both come with a clear next step.
- A real look at your marketWhere you rank, who outranks you, and why.
- AI visibilityHow ChatGPT, Gemini, Perplexity and AI Overviews answer for your services.
- A clear next stepWhat it would take to win, in plain numbers.
Audit request received.
We will review your site and market, then reach out within one business day to set up your audit call.
AI visibility check requested.
We will check how ChatGPT, Gemini, Perplexity and Google’s AI Overviews answer for your business and market, and send your report within one business day.