1,093 inbound leads in 12 months, up from zero.
Personal injury law firm. Joliet, Illinois. 12 months.
The problem
The firm handles car accident, workers’ compensation and pedestrian accident cases, and had essentially no inbound leads from organic search. The goal was to own the Joliet search results and the answers AI tools give.
What we did
- Technical foundationA full technical audit and fixes for crawling, indexing, speed and structured data, taking the site to a 99/100 health score.
- Practice area and location architectureDedicated pages for car accidents, workers’ compensation and pedestrian accidents, for Joliet and the surrounding Will County communities, linked so each page supports the others.
- Answer-first contentContent built around the questions injured people ask before calling a lawyer, written so search engines and AI tools can lift a clear answer and attribute it to the firm.
- Entity and authority signalsConsistent business information across Google Business Profile and legal directories, plus links and mentions from local and legal sources.
- AI visibility tracking109 keywords tracked across Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, with content updated wherever the firm was missing from an answer.
Search results, 12 months
99/100 technical site health score.
AI visibility
Tracked across Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.
Keyword movement to #1
| Search | Monthly searches | Before | Now |
|---|---|---|---|
| personal injury lawyer joliet | 720 | #6 | #1 |
| personal injury attorney joliet | 720 | #16 | #1 |
| auto accident attorney in joliet | 590 | #15 | #1 |
| joliet workers compensation attorney | n/a | #11 | #1 |
| pedestrian accident lawyer joliet | n/a | #7 | #1 |
Modelled value, not a reported result: 1,093 leads at a 21% close rate is about 230 signed cases. At a $9,000 minimum case value, that is about $2.07M in case value.
Client name withheld for privacy. Figures from client reporting and tracked analytics.
Other case studies.
in retainer fees across search and paid ads in six months.
tracked conversions from search over two years.
See where you stand.
Request an audit of your website, rankings and ad spend, or a check of how AI tools answer for your business. Both come with a clear next step.
- A real look at your marketWhere you rank, who outranks you, and why.
- AI visibilityHow ChatGPT, Gemini, Perplexity and AI Overviews answer for your services.
- A clear next stepWhat it would take to win, in plain numbers.
Audit request received.
We will review your site and market, then reach out within one business day to set up your audit call.
AI visibility check requested.
We will check how ChatGPT, Gemini, Perplexity and Google’s AI Overviews answer for your business and market, and send your report within one business day.