Calgary lead generation and paid ads.
Google Ads and Meta campaigns measured in qualified leads, cost per lead and signed clients, not clicks. For law firms, dental practices and professional service businesses in Calgary and across Alberta.
How Calgary clients search.
Calgary searches often include a quadrant or a community: “family lawyer NW Calgary”, “dentist Airdrie”. Firms that cover those variations, and the commuter communities around the city, pick up demand that city-wide pages miss.
Google Ads in Calgary work best when campaigns are split by service and area, with landing pages that speak to the specific matter. We track each call and form back to the campaign that produced it.
The work, in plain terms.
- Google Ads search campaignsHigh-intent searches only, structured by service and location, with negative keywords maintained weekly.
- Meta adsLead and awareness campaigns on Facebook and Instagram where your clients spend time.
- Landing pages built to convertOne page per campaign, fast, focused and tested.
- Conversion trackingCalls and form fills tracked to the campaign and keyword that produced them.
- Budget and bid managementSpend moved toward what produces leads, away from what does not.
- Reporting in leads and clientsCost per lead, lead-to-client rate and return on ad spend, every month.
Results from similar work.
Client names stay private. Figures come from client reporting and tracked analytics.
What clients say after the work ships.
“Fast turnaround and no runaround. The new site was live in 1 week, and we started coming up on the first page for retaining walls in Calgary not long after. Most of our leads now come straight off the website instead of referrals alone.”
“I’d been burned by an agency before, so I was skeptical. Oction was upfront about timelines and what SEO would realistically do, no vague promises. Everything they said would happen, happened.”
“Commercial clients check you out online before they ever call. Oction gave us a site that actually looks like the size of company we are, and the SEO work is putting us in front of people who’d never heard of us.”
Lead Generation in Calgary: questions.
How quickly can Google Ads produce leads in Calgary?
Campaigns can produce leads in the first weeks once tracking and landing pages are live. The first month is also about learning which searches and areas in Calgary convert best.
Which areas around Calgary do you cover?
We work across Calgary, Airdrie, Cochrane, Okotoks, Chestermere, and with clients anywhere in Alberta and beyond.
Do you follow advertising rules for Calgary law firms and dental practices?
Yes. For law firms we write to the Law Society of Alberta’s Code of Conduct, and for dental practices to Alberta’s dental advertising standards. You approve everything before it goes live.
More ways we help Calgary businesses.
Start with an audit for your Calgary market.
Request an audit of your website, rankings and ad spend, or a check of how AI tools answer for your business. Both come with a clear next step.
- A real look at your marketWhere you rank, who outranks you, and why.
- AI visibilityHow ChatGPT, Gemini, Perplexity and AI Overviews answer for your services.
- A clear next stepWhat it would take to win, in plain numbers.
Audit request received.
We will review your site and market, then reach out within one business day to set up your audit call.
AI visibility check requested.
We will check how ChatGPT, Gemini, Perplexity and Google’s AI Overviews answer for your business and market, and send your report within one business day.