Toronto SEO, AEO and GEO.
Rank on Google, show up in AI answers, and get cited by ChatGPT, Gemini, Perplexity and Google AI Overviews. For law firms, dental practices and professional service businesses in Toronto and across Ontario.
How Toronto clients search.
The GTA is one of the most competitive search markets in Canada. Ranking for “Toronto” alone is expensive and slow. Firms win faster by owning the cities and neighbourhoods they actually serve, then expanding outward.
We prioritize the GTA locations where you can win first, build pages and profiles for each, and track AI answers for the questions Toronto clients ask before they call a firm or a practice.
The work, in plain terms.
- Technical SEO and site healthCrawlability, speed, indexing and structured data fixed first, so every other gain sticks.
- Local SEO and Google Business ProfileCoverage for every city and neighbourhood your clients search from, not just your office address.
- Service and practice area pagesOne page per service, per location where it matters, written to answer the question a client actually types.
- Answer-first content for AIClear, quotable answers and FAQs that AI tools can lift and attribute to you.
- Schema, llms.txt and AI crawler accessMachine-readable facts about your business, and a site AI crawlers can read without JavaScript.
- Authority and citationsLinks, directory listings and third-party mentions that search engines and AI tools trust.
- Monthly reportingRankings, AI citations, calls and form fills, in one report you can read in five minutes.
Results from similar work.
Client names stay private. Figures come from client reporting and tracked analytics.
What clients say after the work ships.
“I’d been burned by an agency before, so I was skeptical. Oction was upfront about timelines and what SEO would realistically do, no vague promises. Everything they said would happen, happened.”
“Commercial clients check you out online before they ever call. Oction gave us a site that actually looks like the size of company we are, and the SEO work is putting us in front of people who’d never heard of us.”
“Our old site was slow and looked dated on phones, which is where most patients find us. The rebuild fixed both, and we now rank for dentist in Abbotsford searches we never touched before. New patient bookings through the site are up 72%.”
SEO, AEO and GEO in Toronto: questions.
How long does SEO take in Toronto?
In a competitive market like Toronto, expect technical and on-page gains in the first months, a clear upward trend by months four to six, and compounding results after that. The audit gives you a realistic timeline for your services and area.
Which areas around Toronto do you cover?
We work across Toronto, Mississauga, Brampton, Vaughan, Markham, Richmond Hill, Oakville, and with clients anywhere in Ontario and beyond.
Do you follow advertising rules for Toronto law firms and dental practices?
Yes. For law firms we write to the Law Society of Ontario’s marketing rules (section 4.2 of the Rules of Professional Conduct), and for dental practices to the Royal College of Dental Surgeons of Ontario’s advertising standards. You approve everything before it goes live.
More ways we help Toronto businesses.
Start with an audit for your Toronto market.
Request an audit of your website, rankings and ad spend, or a check of how AI tools answer for your business. Both come with a clear next step.
- A real look at your marketWhere you rank, who outranks you, and why.
- AI visibilityHow ChatGPT, Gemini, Perplexity and AI Overviews answer for your services.
- A clear next stepWhat it would take to win, in plain numbers.
Audit request received.
We will review your site and market, then reach out within one business day to set up your audit call.
AI visibility check requested.
We will check how ChatGPT, Gemini, Perplexity and Google’s AI Overviews answer for your business and market, and send your report within one business day.