LEAD GENERATION / PAID ADS

Paid ads that report in signed clients.

Clicks are easy to buy. Qualified leads at a cost that makes sense are not. We run Google Ads and Meta campaigns tied to the numbers that pay your bills.

What it is

Lead Generation, in one paragraph.

Short answerOction Agency runs paid lead generation for professional service businesses, mainly through Google Ads and Meta ads. Campaigns are built around tracked calls and form fills, landing pages designed to convert, and reporting on cost per lead, lead-to-client rate and return on ad spend.
  • Google Ads search campaignsHigh-intent searches only, structured by service and location, with negative keywords maintained weekly.
  • Meta adsLead and awareness campaigns on Facebook and Instagram where your clients spend time.
  • Landing pages built to convertOne page per campaign, fast, focused and tested.
  • Conversion trackingCalls and form fills tracked to the campaign and keyword that produced them.
  • Budget and bid managementSpend moved toward what produces leads, away from what does not.
  • Reporting in leads and clientsCost per lead, lead-to-client rate and return on ad spend, every month.
FAQ

Questions, answered.

What budget do I need for Google Ads?

It depends on your market and services. We look at search volume and cost per click in your area during the audit and recommend a starting budget that can produce enough data to optimize.

How do you track whether ads produce clients?

Every call and form is tracked to the campaign that produced it. We then work with you to record which leads became clients, so reporting covers lead-to-client rate and return on ad spend.

Do you build the landing pages?

Yes. Each campaign gets a focused landing page designed to convert, and we test changes over time.

How we work

Clear steps, honest timelines.

No vague promises. You know what happens, when, and what it should produce.

Day 1 to 2

Audit

Rankings, AI visibility, site health, competitors and ad spend, reviewed on a call.

Within 48 hours

Preview

For website projects, a real design direction for your site before the full build.

Weeks 1 to 4

Build and launch

Site, pages, profiles, tracking and campaigns set up and live.

Months 1 to 6

Climb

Content, authority and optimization. Ads produce leads early, search builds steadily.

Every month

Report

Rankings, AI citations, calls, forms and signed clients, in plain numbers.

Start here

See where you stand.

Request an audit of your website, rankings and ad spend, or a check of how AI tools answer for your business. Both come with a clear next step.

  • A real look at your marketWhere you rank, who outranks you, and why.
  • AI visibilityHow ChatGPT, Gemini, Perplexity and AI Overviews answer for your services.
  • A clear next stepWhat it would take to win, in plain numbers.