81.2K tracked conversions from search over two years.

The problem

A multi-practice firm (DWI, family law, estate planning and civil disputes) with several offices across two states. It struggled to build traffic, and to turn the traffic it had into leads.

What we did

• Practice area and office matrixA site architecture mapping every practice area to every office location across both states, with internal linking that keeps pages from competing with each other.
• A profile for every officeEach office given its own optimized Google Business Profile and consistent local listings.
• Conversion fixesClick-to-call and contact forms made easier to find and finish on the highest-traffic pages, so existing traffic started turning into leads.
• Content and authority at scaleOngoing practice area content and link building, growing to 18.3K backlinks from 1.3K referring domains.
• Measured on conversions341 keywords tracked and every call and form recorded, so reporting covered leads, not just rankings.

Two-year results

Organic search brings in 80% of all traffic and 50.6% of all conversions.

Rankings since campaign start

129 of 341 tracked keywords moved up. 18.3K backlinks from 1.3K referring domains.

Client name withheld for privacy. Figures from client reporting and tracked analytics.