New York lead generation and paid ads.
Google Ads and Meta campaigns measured in qualified leads, cost per lead and signed clients, not clicks. For law firms, dental practices and professional service businesses in New York and across New York.
How New York clients search.
New York search behaves like several markets at once. Clients search by borough and often by neighbourhood, and multi-office firms need coverage for each location without the pages competing with each other.
Paid search in New York rewards precision: borough-level targeting, practice-specific landing pages and tracking on every call. We report on cost per lead and signed clients, not clicks.
The work, in plain terms.
- Google Ads search campaignsHigh-intent searches only, structured by service and location, with negative keywords maintained weekly.
- Meta adsLead and awareness campaigns on Facebook and Instagram where your clients spend time.
- Landing pages built to convertOne page per campaign, fast, focused and tested.
- Conversion trackingCalls and form fills tracked to the campaign and keyword that produced them.
- Budget and bid managementSpend moved toward what produces leads, away from what does not.
- Reporting in leads and clientsCost per lead, lead-to-client rate and return on ad spend, every month.
Results from similar work.
Client names stay private. Figures come from client reporting and tracked analytics.
What clients say after the work ships.
“I’d been burned by an agency before, so I was skeptical. Oction was upfront about timelines and what SEO would realistically do, no vague promises. Everything they said would happen, happened.”
“People choosing a lawyer judge you on your website in about ten seconds. Ours didn’t reflect the practice at all. Oction rebuilt it to look the part and got us ranking for residential tenancy lawyer searches in Vancouver. We’re getting consultation requests from people who found us on Google, not through referrals.”
“Commercial clients check you out online before they ever call. Oction gave us a site that actually looks like the size of company we are, and the SEO work is putting us in front of people who’d never heard of us.”
Lead Generation in New York: questions.
How quickly can Google Ads produce leads in New York?
Campaigns can produce leads in the first weeks once tracking and landing pages are live. The first month is also about learning which searches and areas in New York convert best.
Which areas around New York do you cover?
We work across Manhattan, Brooklyn, Queens, The Bronx, Staten Island, Long Island, Westchester, and with clients anywhere in New York and beyond.
Do you follow advertising rules for New York law firms and dental practices?
Yes. For law firms we write to New York’s attorney advertising rules (Rule 7.1 of the Rules of Professional Conduct), and for dental practices to the New York State Board for Dentistry’s professional conduct rules. You approve everything before it goes live.
More ways we help New York businesses.
Start with an audit for your New York market.
Request an audit of your website, rankings and ad spend, or a check of how AI tools answer for your business. Both come with a clear next step.
- A real look at your marketWhere you rank, who outranks you, and why.
- AI visibilityHow ChatGPT, Gemini, Perplexity and AI Overviews answer for your services.
- A clear next stepWhat it would take to win, in plain numbers.
Audit request received.
We will review your site and market, then reach out within one business day to set up your audit call.
AI visibility check requested.
We will check how ChatGPT, Gemini, Perplexity and Google’s AI Overviews answer for your business and market, and send your report within one business day.