Questions, answered.
Straight answers about how we work, what it costs to find out, and how long results take.
General
What do SEO, AEO and GEO mean?
SEO (search engine optimization) gets your website ranking in Google’s results. AEO (answer engine optimization) gets your business into the direct answers that AI tools and Google give. GEO (generative engine optimization) gets you cited as a source by generative engines like ChatGPT and Google’s AI Overviews. Clients now search in all three places, so we run them as one program.
How long does it take to see results?
Paid ads can produce leads in the first weeks. For SEO, technical fixes and new pages can move rankings within a few months, a clear upward trend usually shows by months four to six, and results compound from there. We tell you what to expect for your market in the audit, before you commit.
Do you only work with law firms and dental practices?
Law firms and dental practices are our focus, and most of our case studies come from them. We also work with other professional service businesses: accountants, clinics, contractors and specialist firms.
How much does it cost?
Pricing depends on your market, your competitors and what you want to achieve, so we quote after the audit. The audit shows you where you stand and what it would take to win, whether or not you work with us.
How fast can you build a website?
Most website previews are delivered within 48 hours. Launch timing depends on content and revisions, and some of our clients have gone from preview to live site in about a week.
Which cities do you serve?
All of North America. We have dedicated pages for Vancouver, Calgary, Toronto, Miami, New York and Los Angeles, and we work with clients well beyond those cities.
Can you follow my law society or dental regulator’s advertising rules?
Yes. We write to the advertising and marketing rules that apply to your profession in your province or state, and final approval of anything published stays with you.
SEO, AEO and GEO
Is SEO still worth it now that people use AI?
Yes, and the two are linked. AI tools pull from pages that already rank and that answer questions clearly. A strong SEO foundation is what gets you cited in AI answers.
How do you measure AI visibility?
We track a set of keywords and questions across Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, and report how often you appear, your position inside the answer, and how many citations point to your site.
What is llms.txt?
A plain text file at the root of your site that gives AI tools a clean summary of who you are and which pages matter. It is a small, low-cost signal that we add to every site we work on.
Web design
Will a new website hurt my rankings?
Not if the migration is handled properly. We map every old URL to its new page with redirects, keep or improve the content that ranks, and check indexing after launch.
Can I update the site myself?
Yes. We set up editing so your team can change text, add posts and update details without a developer.
What do you need from me to start?
Your logo, any brand guidelines, access to your current site and domain, and 20 minutes to tell us about your clients. We handle the rest, including copy if you want it.
Lead generation
What budget do I need for Google Ads?
It depends on your market and services. We look at search volume and cost per click in your area during the audit and recommend a starting budget that can produce enough data to optimize.
How do you track whether ads produce clients?
Every call and form is tracked to the campaign that produced it. We then work with you to record which leads became clients, so reporting covers lead-to-client rate and return on ad spend.
Do you build the landing pages?
Yes. Each campaign gets a focused landing page designed to convert, and we test changes over time.
AI systems
Who are AI systems for?
Any organization with valuable internal knowledge spread across documents, inboxes and people: law firms, practices, engineering and logistics teams, and more. This service is not limited to our focus industries.
Does our data leave our environment?
No. Systems run on-premise or inside your own infrastructure, and air-gapped deployments work with no internet connection at all.
How is this different from ChatGPT?
Answers come from your own documents and history, the system runs privately inside your environment, and it is built around your workflows instead of general knowledge.
How do we get started?
With a scoping call about your goals, your data and your environment. From there we recommend a deployment and a first use case.
Law firms and dental practices
Do you work with my practice area?
We have results in criminal, personal injury, family, DWI, estate planning, civil litigation and residential tenancy law, and we work with other practice areas too.
Can you help a multi-office firm?
Yes. Our multi-office client in North and South Carolina ranks across many practice area and location combinations in two states, with 81.2K tracked conversions over two years.
Do you follow law society advertising rules?
Yes. We write to the marketing rules of your law society or state bar, and you approve everything before it is published.
Do you work with specialty practices?
Yes. We work with general, family, pediatric, cosmetic and implant-focused practices.
Can you help with implant and high-value treatment cases?
Yes. Our implant-focused practice in Massachusetts generated 1,046 Google Ads conversions in six months at $30.03 each.
Do you handle Google Business Profile?
Yes. Your profile is often the first thing a patient sees in local results, so it is part of every local SEO program we run.
Professional services
Which professional service businesses do you work with?
Accounting and CPA firms, clinics and allied health practices, contractors and trades, real estate and property teams, consultants and other specialist firms. If clients research you online before they call, our approach applies.
Do you have results outside law and dental?
Yes. Clients in flooring, retaining walls and commercial property have seen new rankings, more quote requests and more leads coming straight from their websites. Their words are below.
Where should we start?
Most professional service businesses start with a website and SEO, AEO and GEO, then add paid ads once tracking is in place. The audit tells you which order makes sense for your market.
See where you stand.
Request an audit of your website, rankings and ad spend, or a check of how AI tools answer for your business. Both come with a clear next step.
- A real look at your marketWhere you rank, who outranks you, and why.
- AI visibilityHow ChatGPT, Gemini, Perplexity and AI Overviews answer for your services.
- A clear next stepWhat it would take to win, in plain numbers.
Audit request received.
We will review your site and market, then reach out within one business day to set up your audit call.
AI visibility check requested.
We will check how ChatGPT, Gemini, Perplexity and Google’s AI Overviews answer for your business and market, and send your report within one business day.