18.5x return on ad spend in five months.
Family law firm. Los Angeles, California. 5 months.
The problem
The firm had tested several digital marketing methods and worked with previous agencies without getting the results it wanted. It needed a lead system it could scale against.
What we did
- Campaigns split by matter typeSeparate campaigns for divorce, custody and support searches, so budget and messaging matched what each client was looking for.
- Targeting by communityGeo-targeting focused on the Los Angeles communities the firm serves, with negative keywords reviewed weekly.
- Landing pages built to convertDedicated pages for each campaign, reaching a 10.99% conversion rate against a 6.3% legal industry average.
- Lead quality, not lead volumeCalls and forms tracked to the keyword, with signed clients recorded alongside intake so budget moved toward searches that became retainers.
- Scaled on resultsWith cost per signed client near $270, the firm approved a budget increase.
Google Ads, five months
About $270 in ad spend per signed client.
The firm hired three new team members and approved a budget increase on the strength of the results.
Client name withheld for privacy. Figures from client reporting and tracked analytics.
Other case studies.
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