1,046 Google Ads conversions in six months at $30.03 each.

The problem

A general, family, cosmetic and restorative practice with a dental implant focus (implants, All-on-X, bone grafting). It was working with another agency without meaningful results from ads or search, and did not appear anywhere in AI search tools.

What we did

• Google Ads account rebuildCampaigns restructured by treatment, with implants and All-on-X separated from general new patient searches and given their own budgets.
• Search term and keyword controlA full search term audit, a negative keyword list to cut irrelevant clicks, and bidding focused on conversions instead of clicks.
• Ads and landing pages that match intentAd copy and landing pages written for the questions implant patients ask, driving a 13.85% conversion rate.
• SEO, AEO and GEO from February 2026Treatment and location pages, patient-question content that now ranks in the top 3, Google Business Profile optimization and schema markup.
• AI visibility tracking from June 2026111 keywords tracked across AI platforms to measure progress from zero AI visibility.

Google Ads, last six months

$4.16 average cost per click on $31,408 total ad spend.

SEO, AEO and GEO, February to October 2026

The practice’s brand-name searches now rank #1. Its main “dentist in [town]” search ranks #2, other local dentist searches rank #3, and “dental implants full mouth before and after” ranks #3.

New patient-question content ranks in the top 3, including “tooth decay white spots” (#2, 210 searches a month).

From not being found in AI search, the practice is now cited for 4 of 111 tracked keywords, averaging position #2 and landing in the top 3 every time it is cited.

Client name withheld for privacy. Figures from client reporting and tracked analytics.