What we will measure
Presence rate: the share of tracked questions where a business appears in the AI answer at all.
Top-3 rate: the share of appearances where the business is among the first three named.
Average position: where the business appears inside the answer when it is named.
Citations: the number of links in AI answers that point to the business’s own website.
Questions and markets
For each city, we will track a fixed set of client questions per practice area and treatment type, written the way clients actually ask them, for example “best family lawyer in Calgary” or “emergency dentist open now in Toronto”.
Platforms
Google AI Overviews, Google AI Mode, ChatGPT, Gemini and Perplexity. Each question is run on each platform on a recurring schedule, because AI answers change.
Limits
AI answers vary by location, account, wording and time. The index is a directional benchmark, not a guarantee of what any one person will see. We will publish the question sets and collection dates with each report.
Publication
The first index report will be published here once data collection is complete. Businesses that want their own numbers in the meantime can request an AI visibility check.
Published by Oction Agency, October 31, 2026.
